As stylish as its founder, LOFA is the brainchild of a very creative mind and an extremely savant personality.Mr. Jitendra Nawani, founder of an already  established denim brand – Nostrum.

His vision about LOFA is clear as a day. He once sat in his office and realized the emergent need of Indians to seize the best of everyday life and thus built a vision, a vision to revolutionize the way an Indian leads her/his life.  What he aspires to deliver, he plans it, and executes it efficiently. It is his concrete will and high-flier attitude that assembled this company from ground zero to tower heights.